Wednesday, June 8, 2011

Trident



Who would have thought that gum could create some interesting commercials. As a gum-aoholic I really enjoy the creativity of the Trident commercials. Trident has done a great job of capturing the attention of its audience and creating some funny advertisements. I feel that they have won over orbit for right now in creative advertising and can't wait to see what they put out next!


Snickers



I love this commercial, first and foremost because of Betty White. She is HILARIOUS! Snickers does a great job of really capturing the attention of the audience because you would not think of Betty White playing in a pick-up football game. The mix of diversity between young and old is very creative and kind of makes you hungry for a Snickers!

E-Trade Baby



I believe that the E-Trade baby commercials really push the idea that financial investments can be fun and easy enough, even a baby could do it. Their series of commercials have a creative edge that really capture an audience's attention. They are creative and informational a make me believe in E-Trade with my financial objectives.



Bags Fly Free




I LOVE Southwest Airlines commercials. My boyfriend works for Southwest so maybe I have a deeper appreciation that most, but I love their bags fly free commercials because they really use their employees and not some random actors. It shows how Southwest has a company culture that is fun and exciting and that the company really cares for their customers. The simple idea of bags fly free is something that the company really capitalized on and it shows why they are one of the greatest airlines around!

What I Love About You



This advertisement series is great because it is very cohesive and consistent. Swiffer does a great job of using its mix of words and sound to create an interesting and creative message. The idea of mud and dirt as real people who want to get "picked up" is a great way to promote the swiffer product and really gets you wanting to get out their and buy it. I love watching these advertisements, they never get old.


Just Do It





Nike is hands down my favorite brand. I own Nike shoes, shirts, socks, pants, shorts, just to name a few. Their ad campaigns are very inspiring and uplifting. Every time I see an ad or commercial I just want to get my workout gear on and go for a long run. The advertisements have great graphics and a great message. I feel that all of the advertisements really mesh together and unite the community to be better by using their products.

Old Spice



This commercial really targets women by presenting one fantasy scenario after another and concluding with "I'm on a horse". How random? It really captures your attention. This commercial is great and I would assume almost everyone would agree with me. This is the type of commercial that you can watch over and over again and laugh over and over again. I feel that the advertising team on this account did a great job on capturing the attention of its audience and it never gets old.

Eat More Chicken





I absolutely love Chick-Fil-A's campaigns. The use of the cows to sell chicken is genius! My favorite is their Spicy Chicken campaign. What I love about their advertisements is that they are consistent, short and sweet, and EXTREMELY funny. They defiantly make you chuckle a bit when you see them. In the store, they have a a sign above the lemonade dispenser that says "Spicy Chicken Cool Off Station" and they have fire extinguishers on all the tables. I think that Chick-fil-A did a great job to have its advertising campaign really flow together especially with the little touches...and of course the free food!

Dear 16 Year Old Me




This advertisement created by the David Cornfield Melanoma Fund. I just saw this advertisement a few days ago and it really touched home. This advertisement really makes you think back of what you would say to yourself at 16 years old. It reiterates the idea that everyone brushes their teeth everyday so why can't you just check out your skin everyday. Its a simple task that could really save your life. This video really touches home to me because I have a close friend who has melanoma and it makes me want to take better care of myself. Every time you watch this video you want to send it to someone you know who is treating their skin badly and hope that you can make a difference.

Drop It Like It's Hot




Yes, it's true. I love this commercial. The first time I saw this advertisement I laughed so hard mainly because I can totally see myself in the girl in the commercial. It had a cachy song attached to it and some hilarious dance moves. I think mainly I laughed so hard at this advertisement because I could see myself as that girl dancing. We've all had those moments when we see things and say to ourselves, "THAT'S TOTALLY ME!". I would also say this was a very successful advertisement because before this commercial I had never tried/seen Sundrop in the grocery and I actually bought some! Success!

Introduction


Let me first say, HELLO!


My name is Mandy Robinette and I just "walked" across the stage at graduation which means I am very excited to get rollin' on this class and finish up in July and be done with classes and tuition payments...FOREVER...or for the time being before I decide to go back and get my MBA! :)

I am moving to California around the beginning of July and will be pursuing a career in public relations in the San Francisco Bay area. I am a little nervous and excited to start this new adventure in my life, but I am ready to let the good times roll!